Are Bordeaux Primeurs Dead?
Citing overpriced poor vintages, Robert Parker believes that Bordeaux has destroyed its futures market and that buying en primeur has lost all appeal for collectors. Parker believes classed growth chateau owners have set release prices at such a high level, no advantage was to be had by purchasing the wine before bottling.
Parker has not written off en primeur campaigns completely, but he believes that buyers' interest of Bordeaux en primeur would only happen in the future if prices were dropped 20-30% across the board.
Related Link: The Drinks Business
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